Disney Cruise Line wanted to reach Latino consumers boarding cruises from the Port of Miami. TRIPOD recommended creating a website that showcased Disney’s brand in both Spanish and Portuguese utilizing Disney’s Latin American campaign “Ahora es el momento” to maintain a consistent message throughout the consumer experience.
Swisher International came to TRIPOD with a strong goal in mind – reach their target B2B consumers via trade shows. TRIPOD designed their booth, a trade show app, an interactive photo booth and games, as well as content creation to boost brand awareness at NACS. Each year since TRIPOD has been able to come to the table with fresh, new ideas to capture the attention of trade show attendees.
Castrol CCSA RBR
Castrol Caribbean, Central and South America (CCSA) needed event development, communication materials and support for CCSA Distributors who attend their annual Regional Business Review (RBR). Every year, for the past 7 years, TRIPOD has helped design an event theme that articulates the Castrol brand and value proposition, while providing experiences for distributor engagement and product education.
Swisher International wanted to increase brand awareness and create a lasting connection with their consumers. TRIPOD developed a program that included experiential marketing, social media integration via Facebook, Twitter, and Instagram, content creation, and an online sweepstakes linked to Swisher Racing and their driver, Bill Ziegler.
Swisher International assigned us the Experiential launch of their King Edward Brand into the Mid Atlantic region. This market has the highest category use of Natural Leaf Cigarillos.To help them achieve this goal, TRIPOD designed a unique brand experience called “Follow the King.” This theme was executed via print advertising, social media, consumer sampling, and sweepstakes.
Great Dane Trailers needed to provide marketing support to their Latin American Markets and approached TRIPOD to assist in making this a reality. The first step recommended was to develop a website highlighting regional distributors. This online support created a lasting connection with the distributors and their consumers. In addition we developed Spanish materials including product brochures, manuals and videos.
When Castrol introduced a new line of lubricants for commercial vehicles (CVO), they asked TRIPOD to develop the toolkit for their regional distributors. TRIPOD created a relevant and appealing toolkit centered on the Castrol VECTON Savings Calculator which was both a desktop and tablet app. With the support of the Castrol/BP Regional Marketing Manager, TRIPOD also designed and produced all the collateral pieces necessary in support of the launch of the new line of Castrol lubricants.